In today's world, you will find a computer in nearly every home and business. We are all increasingly reliant on them. The internet is rapidly becoming the first choice for us all whether we need research, information, to buy or sell and even entertain us. The invention and innovation of IT has made the world accessible. It should come as no surprise that business is not just using but embracing and increasingly dictating to the world of IT. Whether it is a business is run from home by just one person or something larger like Rolls Royce, even governments are increasingly reliant on computers and the internet age has given us a whole new way of looking at the way we do business.
This means the role of the Desktop and Server Support sector has an important, even crucial part to play. No longer can the Desktop and Server Support provider go into a company and simply install their products, give a couple of the staff a little bit of training and then run off to the bank to cash the cheque! There is enormous competition within the market. Desktop and Server Support providers now have to continually invent, innovate and update their products and software. These days they also have to offer a much more tailored Server. As Barclay Rae wrote, after attending the 14th annual Server Desk and IT Support show in April, “Customers want more than just ITIL, it seems they need a business imperative and good practical guidance on how to achieve benefits.”
The Desktop and Server Support providers could now be likened to bespoke tailors. Companies out there want more from them. Tailored software and support Servers are fast becoming the order of the day. The “wish list” of businesses today is becoming longer and Desktop and Server Support providers are expected to be able to furnish them. Contracts have to include, software to promote, run and even enhance their business, basics such as anti-virus, back-up, disaster recovery, network and internet security to name but a few. Maintenance is increasingly expected to be incorporated as well these days and many companies have realised that and are ensuring that their own staffing requirements are changing to meet these needs.
These companies, who in fairness, are the ones spending a not inconsiderable amount of the procurement, maintenance and security budgets for their business. The department responsible for this will be wholly accountable to many other different departments, as well as those on high. They have to justify their expenditure, whilst ensuring that the company's needs in all necessary departments are furnished. Any Desktop and Server Support Server chosen needs to consider this. Another important is to make sure that there is good and quick communication between your selves and the purchasing company. It is a basic of any good business practice. Remember, a recommendation by word of mouth is very important.
The Desktop and Server Support sector has an unenviable position in today's very volatile market. It is still relatively new and has become a crucial and even essential part of most other businesses. The companies that will grow will be the ones that can update and innovate quickly and change your own company with a view to maximising its need to facilitate other businesses.
If your website is getting valuable traffic but that traffic is moving away to other sites then maybe it is time to invest in a website design makeover.
You can use analytics to find out how many visitors you are getting, where they are coming from, where they are being referred from etc but even the most advanced analytics will not help you retain traffic. But enlisting a reliable, proven website design company will help.
And don't think that paying big bucks is the key. The crucial thing is expertise, and low cost web design with this essential component is still available if you choose carefully.
What you are looking for is a website design company that can offer bespoke web design meaning the design, appearance and functionality of your website is appropriate for the kind of business you are. And your website design should be exclusively yours, not one-size, one-look fits all.
This expertise comes with experience, and both are needed in the complex and competitive Internet world. It's not called the World Wide Web for nothing, you and your business are competing around the globe. So you need expert help for your website design makeover.
Help that should include clean coding, constant consultation on your needs during the re-design process, top class technical back-up, and most importantly the best SEO that low cost website design can provide.
This SEO expertise should cover everything from increased visibility for your site, ethical or white hat techniques and the building of both onsite and offsite SEO. It also means a website design company that has specialists on top of all recent and relevant Google updates that are so important for your website's ranking.
The recent Google updates including the Panda update have placed more emphasis upon the quality and originality of the text within your website. A good company will provide bespoke website design that includes help with your copywriting, especially that which is appropriate to your line of business. They can also set up add-ons like newsletters and other forms of user subscription that build customer loyalty.
Once you have implemented a successful website makeover those Google analytics mentioned earlier will be just the thing to track your improved traffic and traffic retention figures. And give you the ability to tweek, with active input from your website designer, the little details so important to the ongoing success of your website and your business.
Marketing - "Yesterday and Now" You might be tired of hearing "It's time to go global" but I'd like to say it's time to change your business mentality to en-cash the secret of business success in fact it's the time to get updated to go global. I'm sure you have had experience of some drastic change in the marketing trend recently or lately and you know this is all because of client retention to get some more referring clients from them. Mr. Philip Kotler said "Customer is the King" I think it is because one satisfied customer can bring two more and that two more can bring a bunch of customers and this chain can create a viral marketing concept.
Conclusion • Time Consuming • More Efforts • Expensive
But it was a game of old days, things have been changed now.
Social Media Marketing - A Game of What? Why? How? And When?
Social Media Marketing - What? As this day or age technology is getting more advanced and regularly come up with more facilities which we have barely given any thought of it.
Technology can be so fruitful if it will be used in an appropriate manner. And so, SMO is one of those terminology which gives us a tribute of some kind but only when we know how to handle it. Moreover, social media marketing is a broader concept that includes SMO and there is no such specific definition on it, however I can elaborate it in thousands of words but in brief social media is the use of technologies to co-create social realities, know, like, trust.
Furthermore social media is that hot tribute which is quite popular amongst all marketers as it is a rich set of new tools to help in their efforts to generate a business lead.
Social Media Marketing - Why? SMO - A game of brand exposure and much more... How many of you looking for a brand exposure and for what? • For business leads • For the sake of business goodwill. • For product or services exposure. Whatsoever reason you will be having, the overall conclusion is that your business will be able to get more revenue at the end of the month.
Social Media Marketing - How? Social media optimization as there are 3 major, hot & popular social media sites are available, at first phase optimizes them. • Facebook • Twitter • LinkedIn
Foremost and Essential Step As social media marketing is an integrated process so it is quite imperative to integrate all the above 3 social media sites with each other like wise: If you are tweeting something on twitter that will automatically become a post for Facebook and as same for LinkedIn.
Build up your business theme related networks and exchange the level of your expertise with them because SMO is all about of 4 C's: • Content • Context • Communities • Communication
Even more you can do: • If you are well versed with blogging do add your blog with the above mentioned sites. • Popularize your latest feeds via RSS feed submission. • Do write compelling & unique classified adverts and amplify that in your geographical location if any. • Amplify your articles in different and famous articles directory sites such as EzineArticles. • Amplify your press release. • Amplify your newsletter with adding enhancing features of tweet-meme button or any of your favorite social networking sites buttons (Must have good Alexa ranking). • Amplify your pod-casting if any. • Video optimization and amplify it on: YouTube, Facebook, Twitter, LinkedIn and even on more... Do amplify all the above suggestions on the three major social networking sites: i.e. Facebook, Twitter and LinkedIn.
Social Media Marketing - When? Today is the best day to start. My Review about Combination of SMO & SEO What relation I observed between SEO and SMO? SEO helps you to get organic traffic - Leads conversion rate higher. SMO = Helps you to get referring traffic and brand exposure beside helping SEO to push- up ranking to get good conversion rate. SEO = Conversion rate SEO + SMO = highly conversion rate/brand exposure/top Google ranking.
For something as important as this, you need a company with a variety of skills: copy-writing, development, design, usability and programming.
White Hat SEO v Unethical SEO But skills aren't enough. The right approach will mean a long-term successful ranking rather than instant disaster. The correct approach is Ethical SEO, or White Hat SEO. It means a strategy designed for a human audience rather than just search engines. It also means abiding by search engine rules, not breaking them, which can lead to your site being banned.
Ethical SEO leads to organic, sustained growth. Skillful use of Keywords and Keyword analysis is more effective in the long run than repeated Keywords. Unethical SEO uses that and other practices such as manipulation in Text and search engine poisoning both of which modern search engines are getting better and better at spotting.
The SEO services you need Once you have established agreed outputs, SEO experts deploy all the techniques available to provide your business website with the kind of SEO services you require. These can be divided into On Page SEO and Off Page SEO.
On Page SEO is largely based around Keywords. Detailed research using the Google AdWord Tool finds the best Keywords, this allied to research into the Keywords used by your competitors using Alexa.com. Once the Keywords have been selected they are then woven into the text and the Meta Tags on your web pages. Meta Tags are split into three areas: Title Tag, Keyword Tag and Description Tag. These are all optimized. For example, the Description Tag will be focused and contain a call to action.
Continuous SEO evaluation Because Meta Tags are mostly unseen, the work on them is hard to check, meaning that only results show if the work has been done. Genuine SEO practitioners will return and fine tune the Tags after say a month, once results are evident. Google Analytic can help this evaluation.
The full SEO package SEO experts will also devote time to Off Page SEO. This includes the building of quality, relevant back-links, and Social Media Marketing. Blogging is another such technique, and a good White Hat SEO practitioner will advise on whether setting up a blog would be a good alternative for your business, rather than continually optimizing the same web pages. The blog contents will also be optimized.
Search engine optimization is one of the key issues facing business today. Ethical SEO delivered by SEO Experts can mean the difference between your success and failure in the digital era.
For your business to become a global player, website design is a key. Enlist a good website design company and they will help you achieve attractive site appearance, functionality, clarity, sate of the art programming, day-to-day usability, SEO, ecommerce, and security. All this is achievable, and with value for money. Low cost web design is not a thing of the past.
An effective, engaging, and eye-catching website is essential if your ambitions are to be realised. That's why website design is one of the most important issues facing you and your business.
How your website looks is obviously critical. It should be pleasing on the eye, clear, and look up-to-date. Its design should also be appropriate for the kind of business you are. An insurance company website will differ greatly from a sportswear firm's site. Any good website design company will offer a tailor made service exactly suited to your type of business.
Graphics, logos and other visual design features are important but so is functional website that gives your text space to breathe and allows you to convey your message and the information you want clients and customers to access easily.
Behind the face of your website lies the code, the stuff that makes everything work. This programming, done correctly, ensures a smooth-running site free from glitches and gremlins, allowing you to get on and use it every day.
Value is at the forefront of all business' minds and the online world is no different. Low cost web design is possible and is helped if the website design company you choose provides constant consultation on your needs including a cost estimate early in the design process.
The best website in the world is of little good if no one gets to see it, so another important part of the website design process is the incorporation of SEO (Search Engine Optimisation) to help push your site up the search ladder. This SEO should extend to suggestions from your website design company of effective domain names.
Your business also needs to update the website regularly, provide other means of communication such as blogs and social media, and, if appropriate, be able to sell its goods and services online. So, use of the latest systems like Wordpress, Joomla, Magento and Virtuemart for blogging, content management, shopping carts and online payment respectively, is essential.
Last, but not least, security has to be guaranteed. Without it, all the rest is worthless. For this reason, you should insist on secure UK hosting and data back-ups.